{"title":"alta™ Performance Finish","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e  \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eGuests coming in and out, conferences, dining, meetings, and more! \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOffering improved abrasion, seam slippage, and extended fabric life for heavy use areas, alta™ also provides unparalleled repellency.\u003c\/span\u003e You can rest assured that the fabrics used in any application of the hospitality environment will perform for years to come.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e  \u003c\/p\u003e","products":[{"product_id":"striation-01","title":"Striation","description":"\u003cp\u003e\u003cstrong\u003eStriation’s\u003c\/strong\u003e subtle tonal pattern adds depth and movement to its velvety surface. Blending understated sophistication with dependable performance, this textile is finished with alta™ Plush for advanced stain resistance and easy care—delivering quiet elegance with lasting resilience.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cstrong\u003eDurability:\u003c\/strong\u003e 40,000 Double Rubs\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003ealta™ Plush Finish:\u003c\/strong\u003e advanced stain resistance and easy cleanability\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eUV Colorfastness:\u003c\/strong\u003e Grade 4.5, excellent fade resistance\u003c\/h4\u003e","brand":"gmf fabrics","offers":[{"title":"Default Title","offer_id":44169701490885,"sku":"","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0608\/2612\/4485\/files\/Striation_Forest_1800.jpg?v=1747407886"},{"product_id":"geo-1","title":"Geo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eGeo\u003c\/strong\u003e energizes interiors with its bold, interlocking diamond motif and dimensional plush texture. The geometric design adds a striking, modern rhythm to seating, while the alta™ Plush finish provides superior stain resistance and easy maintenance. Geo is a statement textile that delivers impact and performance for hospitality and contract settings.\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cstrong\u003eDurability:\u003c\/strong\u003e 50,000 Double Rubs\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003ealta™ Plush Finish:\u003c\/strong\u003e advanced stain resistance and easy cleanability\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eUV Colorfastness:\u003c\/strong\u003e Grade 5, proven fade resistance\u003c\/h4\u003e\n\u003c!----\u003e","brand":"gmf fabrics","offers":[{"title":"Default Title","offer_id":45148782395589,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0608\/2612\/4485\/files\/Geo_c01b5365-3b5f-403b-b45c-b05011731d41.png?v=1759268094"},{"product_id":"ritz-1","title":"Ritz","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eRitz\u003c\/b\u003e elevates classic stripes with plush texture and contemporary color. This pattern's statement design, superior stain resistance, and easy care brings timeless style and reliable performance to high-traffic spaces.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cstrong\u003eDurability:\u003c\/strong\u003e 50,000 Double Rubs\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003ealta™ Plush Finish:\u003c\/strong\u003e advanced stain resistance and easy cleanability\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eUV Colorfastness:\u003c\/strong\u003e Grade 5, proven fade resistance\u003c\/h4\u003e\n\u003c!----\u003e","brand":"gmf fabrics","offers":[{"title":"Default Title","offer_id":45148790259909,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0608\/2612\/4485\/files\/Ritz_Forbidden_1800_1d66a0f0-8c8a-43f8-813f-e404c6569871.jpg?v=1759358099"},{"product_id":"zipper-1","title":"Zipper","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eZipper\u003c\/strong\u003e delivers playful movement and a fresh twist to classic stripes. With alta™ Plush finish providing superior stain resistance and easy cleanability, Zipper is a standout choice for hospitality and contract interiors.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cstrong\u003eDurability:\u003c\/strong\u003e 50,000 Double Rubs\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003ealta™ Plush Finish:\u003c\/strong\u003e advanced stain resistance and easy cleanability\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eUV Colorfastness:\u003c\/strong\u003e Grade 5, proven fade resistance\u003c\/h4\u003e\n\u003c!----\u003e","brand":"gmf fabrics","offers":[{"title":"Default Title","offer_id":45150500749509,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0608\/2612\/4485\/files\/Zipper_Forbidden_1800_b2a947e5-46d3-4203-80f4-8af89b1af59f.jpg?v=1747427707"},{"product_id":"molten-01","title":"Molten","description":"\u003cp\u003e\u003cstrong\u003eMolten\u003c\/strong\u003e serves up bold richness with its saturated colorways and plush textured surface. Finished with alta™ for advanced stain resistance and easy cleanability, it’s a statement fabric built to perform. With a soft hand and dimensional character, Molten is a versatile solid made for hospitality, contract, and casino interiors.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cstrong\u003eDurability: \u003c\/strong\u003e38,000 Double Rubs\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003ealta™ Finish: \u003c\/strong\u003eadvanced stain resistance and easy cleanability\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eVersatile Texture:\u003c\/strong\u003e rich surface detail in a range of bold colorways\u003c\/h4\u003e","brand":"gmf fabrics","offers":[{"title":"Default Title","offer_id":45150862901445,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0608\/2612\/4485\/files\/Molten_Maize_1000.jpg?v=1743445161"},{"product_id":"composition-01","title":"Composition","description":"\u003cp\u003e\u003cstrong\u003eComposition\u003c\/strong\u003e weaves together soft texture and color in a lively tweed upholstery that works across hospitality, contract, and casino interiors. With alta™ high-performance finish, Composition brings style, easy cleanability, and durability needed for \u003cmeta charset=\"utf-8\"\u003earound-the-clock spaces.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eDurability:\u003c\/strong\u003e 50,000 Double Rubs\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003ealta™ Finish:\u003c\/strong\u003e advanced stain resistance and easy cleanability\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003eClassic Style:\u003c\/strong\u003e multi-tonal tweed texture\u003c\/h4\u003e","brand":"gmf fabrics","offers":[{"title":"Default Title","offer_id":45151000133829,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0608\/2612\/4485\/files\/Composition_Multi_1000_5c96d110-35a4-4e00-9baa-29238cf46457.jpg?v=1747428404"},{"product_id":"fresco-20","title":"Fresco","description":"\u003cp\u003e\u003cstrong\u003eFresco\u003c\/strong\u003e brings effortless softness and understated texture to performance upholstery. Its fine woven surface offers a subtle linen-like character with a smooth, inviting hand. Fortified with alta™ finish for superior stain resistance and easy cleanability, Fresco is at home even in high-traffic hospitality, contract, and casino interiors.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eDurability:\u003c\/strong\u003e 100,000 Double Rubs\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003ealta™ Finish:\u003c\/strong\u003e advanced stain resistance and easy cleanability\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSoft Hand:\u003c\/strong\u003e refined texture with a smooth, woven feel\u003c\/h4\u003e","brand":"gmf fabrics","offers":[{"title":"Default Title","offer_id":45194534027461,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0608\/2612\/4485\/files\/Fresco_Scarlet_1000.jpg?v=1747428004"},{"product_id":"elementary-13","title":"Elementary","description":"\u003cp\u003e\u003cstrong\u003eElementary\u003c\/strong\u003e offers a plush, box-weave texture that brings tactile warmth and dimension to performance upholstery. Its structured, small-scale grid pattern adds quiet detail without overpowering, making it ideal for both modern and classic interiors. Finished with alta™ for advanced stain resistance and easy cleanability, Elementary delivers inviting softness built for hospitality, contract, and casino spaces.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003ch4\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eDurability:\u003c\/strong\u003e \u003cmeta charset=\"utf-8\"\u003e42,500 Double Rubs\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cstrong\u003ealta™ Finish:\u003c\/strong\u003e advanced stain resistance and easy cleanability\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSoft Structure: \u003c\/strong\u003eplush box-weave texture with subtle detail\u003c\/h4\u003e","brand":"gmf fabrics","offers":[{"title":"Default Title","offer_id":45194553196741,"sku":null,"price":1.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0608\/2612\/4485\/files\/Elementary_Blue_Haze_1000.jpg?v=1747428038"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0608\/2612\/4485\/collections\/alta_Collection_Banners_1400x300_dc8a399a-7cd8-463c-9e04-3052c6ddb6e7.png?v=1786554069","url":"https:\/\/gmffabrics.com\/collections\/alta.oembed","provider":"gmf fabrics","version":"1.0","type":"link"}